November, 4 2011 00:00

Posted inEvents

For the second year running London Design Guide, teamed up with Tokyobike, offered cycling tours to some of the best exhibitions and events during the London Design Festival. Read on to discover the INNER DESIGN experience!

On a sunny Sunday morning in central London INNER DESIGN found itself standing outside the Design Junction in Bloomsbury, waiting in anticipation for Max Fraser, our bike guide for the next three hours and also author of the book “London Design Guide”. With other 10 people in our group, we started our design tour towards East London. Riding on the Regents Canal towards Islington we passed under the Tokyobike London store to get to our first stop.

Stop 1: Established & Sons Hidden away on Wenlock Road, the main showroom is in a bunker-like shell behind the offices where the latest designs are displayed. They have a diverse portfolio on show, from lights to chairs and other designs. Most impressive is their research and quality of materials used in their products.

Stop 2: SCP East Cycling through Shoreditch Design Triangle we stopped at SCP East, one of London’s leading interior design stores, housed in a former furniture-manufacturing warehouse. Spread across two loftlike floors, the store is a feast of design, accommodating both those looking to furnish the whole home or those in search of more affordable items of classic design.

Stop 3: Tramshed In its second year of life, Tramshed 2011 returned to London Design Festival in Shoreditch with a diverse group of exhibitors known for their vibrancy and capacity to innovate. These included Bocci, De La Espada, Aesop, Mitab, Autoban, Soren Rose Studio, Studioilse, Matthew Hilton, De Vorm and Benjamin Hubert. Seeking to be different from conventional exhibitions, Tramshed 2011 celebrates the diversity of the industry.

Stop 4: Dezeen Watch Store Only for the duration of the London Design Festival, Dezeen opened a pop-up Watch store next to Tramshed where you could see and buy all the latest watches created by famous brands and designers, including Alessi, Issey Miyake and Achille Castiglione.

Stop 5: Designersblock Our last stop of the day was the Designersblock building in Shoreditch, hosting 801 designers from different backgrounds and levels of experience, from students and graduates to established design companies. Their exhibitions are known to be the most exciting, innovative and memorable design events in the world.